Gold Supporter: TrackingPlan
Trackingplan is a fully automated solution designed to save time and pain for marketers, analysts, and tagging specialists. Installed in minutes, it autodetects and monitors what your apps and websites send to any analytics, marketing integrations, and pixels.
That way, by having your implementations 100% audited around the clock with real-time, real-user data, you can stop wasting time doing manual audits or maintaining synthetic scans.
Ensure data quality and attribution
Automate error detection and root cause analysis to get instant notifications about any error affecting the quality of your integrations, from traffic tagged in campaigns, front-end deployments, new events and properties, or changes in the behavior of the data sent to your marketing pixels.
Boost campaign performance
Spot attribution errors – like UTM naming convention errors, campaign tagging issues, and missing or offline pixels– before they hurt your performance.
Avoid privacy breaches
Automatically identify data privacy breaches and compare events based on consent mode to stay proactive against regulatory issues.
Explore data and sessions in real-time without SQL knowledge
Explore the behavior of your data and your visitors’ journeys in real-time, including data collected through pixels and any other integrated tools, without waiting for analytics platform consolidation.
Trackingplan removes the need for manual validation of your tracking and campaigns and saves a lot of pain points in debugging. The key is that it works by learning from ACTUAL data that is sent to any destination. And it does 3 things:
- Instead of using a spreadsheet or manually checking, you simply install Trackingplan, and it learns from your real traffic, providing a place to understand exactly how your tracking works and audit it.
- Instead of having to check it every other week or letting your client find the problem first, Trackingplan automatically detects errors in your analytics and campaigns. Even the more subtle ones like “your purchase event doesn’t have the property currency when the users came from google.com”
- Instead of trying to reproduce the error (for hours) in the browser, Trackingplan provides all the information and context you need to identify the cause of the problem. Like “a value is not coming at the dataLayer, or it doesn’t work properly at some pages in some browsers since the release x”.
Linkedin: https://www.linkedin.com/company/trackingplan/
Website: https://www.trackingplan.com/
Follow: @trackingplanco
