The first italian Measurecamp: wrap up.

On October 13th 2018 at the Milano LUISS HUB we had Measurecamp Milan, the first Italian edition of Measurecamps, which is the world’s best analytics unconferences that bring together professionals, experts and enthusiasts of Digital Analytics.

“It was the best first Measurecamp i went to, very well organized, good attendance, great venue.” – Alex Holman-Butt from Mezzo Labs, very experienced measurecamper.  

There were more than a hundred participants, 34 sessions, thirty one in English, two in Italian, one in Russian. 70% of the participants were men and 30% women, who actively ran 30% of the sessions. Most of the sessions were conducted by foreign participants, but many Italians already expressed an intention to speak at the next year’s edition. Despite being the first time in Italy, the event has attracted the attention of international speakers and experts in the field such as: Peter O’Neill, Mikko Piippo, Mariia Bocheva, Danny Olsen, Nick Duddy, Adrian Kingwell, Enrico Pavan, Alexander Holman-Butt. There were participants from all over the World, notably from Italy, the United Kingdom, Russia, Ukraine, Denmark, Croatia, Germany, Switzerland, Finland, France and Brazil.

We collected almost all the presentations. Here are the links:

• GTM non è fatto per la web analytics by Matteo Zambon
• Using Python to bring democracy to the A.i. age by Felipe Cabral
• What sport analytics can teach us for business by Paolo Raineri
• Analytics for the public sector by Mikko Piippo
• How to get into analytics world by Maiken Torrild
• Micro level analysis when aggregate data can’t help by Alexandra Kulachikova
• Democratization data by Rasmus Christiansen
• Minigful metrics and KPI for government and cities by Mikko Piippo
• GA setup checklist by  Mariia Bocheva
• Lots of data from lots of tools by Elena Marchisa
• Reshaping the hype cycle by Alban Gerome
• How can we use A.I. in web analytics by  Alex Holman
• How to import cost data in to GA and GBQ by  Anastasia Chausova
• Persuasion by Alban Gerome
• How to start analytics agency by  Adrian Kingwell
• Making analytics process easy. A xiaomi dealer case study by  Natalia Kursheva
• What is the future for digital analytics? by  Peter O’Neill
• #business a 10 dimensioni by  Marco Volpe
• Attribution modelling for dummies by  Mariia Bocheva
• The triangle a shape for working with digital analytics and marketing by  Robert Børlum-Bach
• How to build end-to-end analytics by  Anastasia Chausova
• Pitching Analytics by  Danny Olsen

Thanks again for sharing your knowledge with the community! ❤️

We have also collected the articles about the event that you have shared with us:

• Elena shares her #measure experiences
• Measurecamp lands in Italy by Ranyere
• Danish adventures in Milan by Maiken in danish 🙂
• Racconto della Tappa di Milano by Michela
• Matteo Zambon e Tag Manager Italia al primo MC italiano
• Riassunto sul blog di Websolute (our Gold sponsor)
• Knowage team at MC Milan

Let us express one more BIG thanks to everyone…and of course to our sponsors!

Well done, let’s do even better next year! ❤️

MC Milan organizing team 2018