Gold Sponsor: TrackingPlan

TrackingPlan is an automated analytics QA and monitoring platform designed for analysts, marketers, and tagging specialists that ensures your entire tracking setup—including events, marketing pixels, cookies, UTMs, and consent flows—works as intended 24/7, across every tool, environment, and destination.

Instead of relying on manual audits, console debugging, or outdated documentation, Trackingplan learns your real measurement plan directly from user traffic and continuously monitors all your tracking in real time, detecting issues instantly, providing full visibility into real user sessions, and helping teams maintain accurate, consistent, and compliant data without effort.

What Trackingplan Does

• Automatically learns your events, parameters, destinations, and tracking logic — no manual configuration required.
• Monitors GA4, GTM, Meta, TikTok, server-side setups, and custom integrations continuously, validating every event and parameter as real users navigate your site or app.
• Sends real-time alerts when events break, values disappear, pixels stop firing, or campaign naming conventions change unexpectedly.
• Provides full session-level visibility with real data layer snapshots, payload comparisons, and guided debugging to identify root causes instantly.
• AI-Assisted Debugging that automatically guides you to the root cause, helping you pinpoint exactly where and why an event, pixel, or consent flow is failing.
• Validates consent, cookies, and CMP compliance, ensuring events fire only after proper opt-in and helping teams avoid privacy risks.
• Keeps UTMs and naming conventions consistent, preventing attribution errors and unreliable reporting.

Who Uses Trackingplan

Trackingplan is built for digital analysts, performance teams, MarTech engineers, data teams, and analytics leads who need reliable measurement across complex websites and apps.

It’s also widely used by agencies managing multiple clients, brands, funnels, or deployments—where manual QA simply doesn’t scale.

Why Agencies Choose Trackingplan

• Eliminates manual audits and saves hours of repetitive validation work.
• Detects issues proactively, preventing clients from discovering errors first.
• Increases delivery capacity without increasing workload: Thanks to Trackingplan’s automation and seamless install, tasks that once required hours of manual review are now fully automated, allowing agencies to cover more clients with greater efficiency and consistency.
• Improves service quality and client trust, with early warnings instead of late surprises.
• Gives a competitive advantage, helping agencies win and retain clients by guaranteeing data accuracy.
• Let’s analysts focus on strategy, not debugging.

Why Brands Choose Trackingplan

• Prevents silent tracking breaks caused by deployments, tag updates, or GTM changes.
• Reduces data discrepancies across GA4, ads platforms, and BI tools.
• Avoids revenue loss from missing conversions, inflated costs, and broken attribution.
• Ensures compliance with GDPR and global consent requirements.
• Gives full visibility across environments, products, countries, and teams.

What Makes Trackingplan Different

• Zero manual rules or maintenance — the platform learns and monitors everything automatically.
• Covers web, apps, and server-side setups, with multi-destination support.
• Faster time-to-value than internal tools or enterprise solutions.
• Instant insights from real user sessions, not synthetic tests or simulations.

Trackingplan is the easiest way to guarantee reliable analytics, prevent costly errors, and maintain a consistent measurement foundation—automatically and at scale.

Get started today for free and let it start working for you!

Linkedin: https://www.linkedin.com/company/trackingplan/

Website: https://www.trackingplan.com/