Bologna 2025
In this page you can find social posts by attendees who enjoyed MeasureCamp Italy, pictures and videos of the events, and if you scroll down a bit more, you’ll find the sessions of the day!
Attendees social coverage
- Lorenzo Diaco su LinkedIn: #measurecamp #analytics #bologna #webanalytics #googleanalytics
- Another MeasureCamp in the Books – Thank You, MeasureCamp Italy! It took… | David Pombar Lourido
- #measurecampitaly | Jean Decherf | 10 commenti
- Big fan of Bologna: Great city, delicious food, friendly people. And what… | Kristina von der Bank
- Fabrizio Bianchi su LinkedIn: MeasureCamp Italy 2025: less tags, more tigs! | 19 commenti
- #measurecamp #measurecampitaly #analytics | Piotr Gruszecki | 11 commenti
Pictures & Videos
You can find pictures and videos of the event at this link.
List of sessions
Here follows a list of the sessions that took place during the day.
| Speaker | Session title |
| Matteo Zambon | GA4 Attribution: The Technical Paper |
| Michele Arena | GA4 Best Practice |
| David Vallejo & Kamo | Cross-device platforms tracking with the Firebase and Google Analytics 4 |
| Titus over de Linden | The cat and mouse game between ad blockers and analytics |
| Wojciech Zak | Digesting mountains of data – can AI help |
| Elena Nesi | Green Data & AI |
| Kristina v. d. Bank | Serverside Apps |
| Gabriele Franco & Dora Tirk | MMM VS MTA: The battle for measurement dominance |
| Fosca Fimiani | The fediverse-thinking about a possible alternative future |
| Fabien Le Thuaut | Quality, insights & actionability: How AI is revolutionizing Analytics |
| Tommaso De Pace & Josele Pérez | Tools, Automations, and AI When You Have Tons of Customers |
| Aurora Zotto | Measuring The True Impact Of Words |
| Daniela Pedroni | Do you think your analytics are accurate? Think again! |
| Michele Arena | Attribuzione e conversioni |
| Piotr Gruszecki | Tech stack for data wrangling & Analysis – at enterprise scale! |
| Moritz Bauer | SGTM VS FPM |
| Markus Ortner | Do it with Deneb+Vega |
| Gabriele Franco | What’s the best MMM? Robyn vs Meridian vs PYMC |
| Lorenzo Diaco | Analytics for publishers |
| Fabrizio Bianchi | EU AI act: only the relevant cuts |
| Gianluca Campo | Marketing analytics: applications and techniques with Python and GA4 |
| Artem Korneev | GA4 data quality + dataform |
| Francesco Schena | The MMM roundtable |
| Jean Decherf | Web performance, data collection and regulations |
| Robert Petkovic | Consent mode gone wrong |
| Anastasia Lynnyk | Scaling experimentation |
| Leila Felice & Alessandro Gambato | Master the art of data quality |
| Anna Khan | Analytics therapy & vino |
| Ekrem Aslan | Cookieless GA4 |
We hope you enjoyed MeasureCamp Italy as much as we did. See you next year!
