|Workshop Name||How to Implement, Integrate, and Initiate Advanced Usage of Google Analytics|
|Level||Beginner / Intermediate|
|Date/Time||Friday, May 17. 14:00-17:00|
You’ve probably seen a lot of Google Analytics implementations and most likely that at least once you’ve seen an implementation that:
During this workshop, I’ll show how it can be fixed. The process is not fast or easy, but it provides you with transparency, efficiency and flexibility.
We will go through Google Analytics implementation framework: Prepare, Discover, Design, Implement & Integrate, Launch Readiness, covering each step in details.
Junior-to-middle analysts, but seasoned experts are welcome to weigh in and comment.
This workshop will be especially handy for agencies who provide analytics consultancy.
It might also come in hand for medium and large businesses that want to improve their digital maturity and are about to jump into analytics implementation or upgrade.
Be sure to have your notebook handy, this way it will be more fun!
About the Trainer
Mariia Bocheva is a Business Development Manager at OWOX BI with 6+ years of experience in marketing and product management. She has managed multiple departments and has worked her way up from the role of support manager.
Over the last five years, Mariia has worked with the largest multichannel retailers in the EMEA region and knows their pains and gains. She has spoken at the largest Ukrainian conferences, at MeasureCamp in London, at Superweek in Hungary, at eMetrics in Chicago, at ATD in Israel, and at other conferences around the globe.