Saturday 18 May, 2019

Starting at 9:00am

HUB di LVenture Group e LUISS EnLabs

Rome, Termini Station 00185
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Afternoon Workshop: Analyze your data to Optimize your Business

Workshop Name          Pain points & Solutions: Analyze your data to Optimize your Business

Language                          English

Type                                    Business/Technical

Level                                   Intermediate/Advanced

Date/Time                        Friday, May 17. 14:00-17:00

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Description

In order to apply a CRO Framework you have to start from your data focusing on pain points and use insight to enhance the performance of your business.

We will cover

  • Analytics, CRO, optimization (Google Analytics, Google Optimize or Similar, other tools)

Workshop Structure

We will start with some theory to get familiar with the concepts like Framework, Insights, Pain Points etc. We will then move to Google Analytics to understand better how to use that data. Everything will be practiced using demo accounts or participants’ cases.

This is an interactive Workshop. Q&A during the workshop is strongly suggested. At the end of the session, one or two brave people could share their info in order to try to solve their painpoints (only the brave!)

Session Audience

The workshop requires at least a minimum knowledge of Google Analytics.

About the Trainer

Enrico Pavan is Founder and President at Analytics Boosters, a company focused on data-driven marketing. He is a certified analytics expert, user experience and conversion rate optimization consultant, as well as a writer, speaker and trainer. He developed his skills in the field, analyzing and consulting for clients in different industries — such as finance, fashion, luxury, travel, gambling and many others — and countries. From 2014 to 2018 he was shortlisted in the top 10 practitioner of DAA Awards for Excellence Competition, now Quanties. He wrote two paper for the Henry Stewart Publication of Philadelphia in 2015 e 2018.

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